Violet Hour Purple Shampoo

Vibrant, shiny hair is on the horizon. This tone-correcting, hydrating shampoo counteracts brassiness, enhances color, and repairs damage – for blonde, gray, and lightened brunette hair.

Violet pigments enhance depth and dimension of color, while nourishing desert botanicals repair and moisturize dry, damaged strands. Infused with our signature citrus scent (no chemical smell!), this clean, vegan formula works well for all hair types and textures.

Product description

Vibrant, shiny hair is on the horizon. This tone-correcting, hydrating shampoo counteracts brassiness, enhances color, and repairs damage – for blonde, gray, and lightened brunette hair.

Violet pigments enhance depth and dimension of color, while nourishing desert botanicals repair and moisturize dry, damaged strands. Infused with our signature citrus scent (no chemical smell!), this clean, vegan formula works well for all hair types and textures.

How to use

Massage through wet hair, adding more water as needed to lather. Leave in for 2-4 minutes. Rinse well. Use 1-2x per week depending on level of tone correction needed. Follow with your favorite Dae conditioner. (For your first use, we recommend doing a patch test on a small piece of hair to see how long it needs to sit.)

Ingredients

Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate, Sodium C14-16 Olefin Sulfonate,
Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Cocoyl Isethionate, Acrylates
Copolymer, Betaine, Limonene, Citrus Aurantium Dulcis (Orange) Peel Oil, Fragrance (Parfum),
Hydrolyzed Quinoa, Opuntia Ficus-Indica Seed Oil, Opuntia Ficus-Indica Flower Extract, Moringa
Oleifera Leaf Extract, Phenoxyethanol, Silicone Quaternium-3, Lauryl Lactyl Lactate, Trisodium
Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Chlorphenesin,
Sodium Chloride, Sodium Sulfate, Sodium Benzoate, Tetradecene, Glycerin, Trideceth-12, Sodium
Hydroxide, Hexadecene, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Citric Acid, Benzyl
Alcohol, Benzoic Acid, Potassium Sorbate, Dehydroacetic Acid, Sodium Glycolate, Sodium Formate,
Linalool, Linalyl Acetate, Pinene, Tetramethyl Acetyloctahydronaphthalenes, Mica, Ext. Violet 2 (CI
60730), Titanium Dioxide (CI 77891).

What makes Dae formulas different from other hair care brands?

We make it part of our mission to formulate products that are clean, vegan and always delivering the best results while being indulgent to use. What do we mean by “clean”? We mean that our products are not formulated with SLS, parabens, phthalates or synthetic dyes (with the exception of our Purple Shampoo color correction product in which we’ve used safe & gentle (when used as directed) synthetic dyes for optimum efficacy. All of our products are vegan and cruelty free. All Dae products contain nourishing desert-derived botanicals and other good-for-you ingredients packed with vitamins, nutrients and antioxidants to hydrate, strengthen & restore your hair to its healthiest luster. We believe hair care should be uncomplicated, effective and make your shower experience dreamy.

How do I know which Dae products are best for my hair type & texture?

Dae products are intentionally formulated to be very universal — addressing the concerns of virtually all hair types and textures. That said, we understand that your hair has unique needs, so “listen” to your hair, as the needs may even change seasonally – you may need more moisture in the dry winter months or need some clarifying during those hot summer daes… Our Signature Collection is ideal for all hair types (especially normal to oily) and delivers bouncy, shiny & healthy hair.Our Monsoon Moisture Collection is ideal for dry, dull and moisture-resistant hair delivering intense yet weightless moisture, and leaving hair frizz-free and smooth, glossy & touchably soft.

Desert-derived Ingredients

QUINOA PROTEIN

Helps hair retain moisture, so it can transform from dull and brittle to soft and shiny.

CACTUS FLOWER EXTRACT

Rich in potassium and vitamins A and D, which combine to strengthen hair elasticity, prevent breakage, and promote healthy hair follicles.

MORINGA LEAF EXTRACT

Rich in vitamins and antioxidants that boost keratin production and restore moisture to dry strands.

Desert-derived Ingredients